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Boomerang (1992)

"It's all Coming Back to you. (2000-)"

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  Summary  

Boomerang is a 24-hour American cable television channel owned by Turner Broadcasting System, a division of Time Warner. Boomerang specializes in reruns of animated programming from Time Warner's extensive archives, including pre-1986 MGM, Hanna-Barbera, Cartoon Network, and DePatie-Freleng Enterprises programs, stretching from cartoon shorts of the 1930s and 1940s to repeats of shows still in production on Cartoon Network. The channel debuted on April 1, 2000.

  Biography  

Much of the programming that makes up the core of Boomerang's current lineup was originally part of TBS's Disaster Area, a block of children's programming that aired throughout 1997 to 1999.

Boomerang was originally a programming block on Cartoon Network started in December 1992. It was aimed towards the generation of baby boomers, and was similar to a similar block on the Disney Channel, Vault Disney. It originally aired for four hours every weekend, but the block's start time jumped frequently. The Saturday block moved to Saturday afternoons, then back to the early morning, and the Sunday block moved to Sunday evenings. Eventually, Boomerang was shortened by an hour, making the total airing time 3 hours each weekend instead of the original four hours. In 2000, Boomerang received both a new look and the cable spin-off channel that launched on April 1, 2000. By then, the block followed a unique programming format—every week, cartoons produced during a certain year would be showcased. For example, if Boomerang was showcasing the year 1969, the viewer would more than likely see an episode of Scooby-Doo, Where Are You! or Dastardly and Muttley in Their Flying Machines.

Once the Boomerang channel was launched in 2000, promos for the channel aired at the end of every broadcast show during the block in attempt to gain popularity for Boomerang. Also, all of the older programming on Cartoon Network, including Looney Tunes and shows from Hanna-Barbera migrated to Boomerang, while TBS's Disaster Area was canceled. On October 2 and October 3, 2004 nearly four months after the re-launch of Cartoon Network, everyday with older reruns of classic anthologies like The Popeye Show, Tom and Jerry, The Bob Clampett Show, ToonHeads, former Boomerang fare like Super Globetrotters. October 2 and 3rd were the last times Looney Tunes officially aired on Cartoon Network, until on March 14, 2011, Cartoon Network temporarily brought back Looney Tunes to celebrate the upcoming premire of The Looney Tunes Show. Cow & Chicken, The Jetsons, The Flintstones, Snorks, and The Smurfs are now featured on the channel. The channel initially carried a weekly looping programming format. Notably, Boomerang does not carry product commercials, with the only exception being advertisements for DVD products by Warner Home Video and Cartoon Network, co-owner of most of Boomerang's programs. The only other advertising on the channel is for Boomerang or Cartoon Network programming. These commercials would happen between shows, while bumpers would go right back to the show after they're played. As of October 2010, commercials are played regularly during shows.

During its looping format, which lasted through December 26, 2004, program days began at 8 a.m. Eastern time . The looping format had 8 hours of programming repeated three times a day. Monday through Thursdays had been just normal programming days, with a variety of half-hour and hour-long cartoon programs shown. On Fridays, "monthly feature" cartoons were shown for the entire day; one cartoon was featured for each Friday of a given month for 24 hours straight. As of January 1, 2005, this banner became known as "monthly character of the month", and is now shown on weekends from 2 to 4 p.m. eastern and as of March 2007 it's known as Boomeroyalty. On Saturdays, a calendar year was featured with the cartoons of that year.
Boomerang's promotional slogan, Boomerang: It's All Coming Back To You, used on Boomerang itself, was one of nostalgia that accurately reflected its programming of the time. However, this slogan is still used on promos airing on sister channel Cartoon Network and Boomerang itself. The announcer for most promos for the channel is John O'Hurley. In September 2008, Cartoon Network began to run more commercials for Boomerang, including two that were seen on January 1, 2009. Recently, between intermission, Boomerang would air a bumper, then two ads; one would be a Dish or DirecTV ad, depending on the provider, and the other ad would be a commercial. Then, it would air a classic short and a Wedgie.

Boomerang generally does not show live action shows, with the exception of The Banana Splits, which has had a semi-regular place on the channel's schedule, and Hole in the Wall, which was aired intermittently in 2010 -mid 2011. In October 2011, this changed, as the channel picked up the cable rights to the 1960s live-action series The Munsters and The Addams Family and began airing the shows in prime time. Currently no live action shows are airing on the channel.

Boomerang's old slogan would be seen again on the channel beginning in 2009. It usually broadcasts two Cartoon Network commercials and one of its own before returning to the program.

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Whole or part of the information contained in this card come from the Wikipedia article "Boomerang (chaîne de télévision)", licensed under CC-BY-SA full list of contributors here.